INBOUND is HubSpot’s annual marketing conference, and I am in Boston this week for INBOUND take two! The conference kicked off last night with an inspirational keynote featuring best-selling author Brenē Brown. She spoke about her new book, Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone. She also talked about how true belonging doesn’t require us to change who we are – it requires us to be who we are.
This morning the inspiration continued with a keynote from Piera Gelardi, Executive Creative Director and Co-Founder at Refinery29.
She kicked the day off with a talk about courageous creativity. She shared her approach to create a safe creative environment for her team, and how she encourages them to leave their inhibitions “at the door”. The key takeaways from her keynote were:
After the keynote, I spent the majority of my afternoon at breakout sessions. I chose breakouts today highlighting email personalization, SEO, and LinkedIn content success. I could write an entire blog about each of the sessions I attended, but for the sake of today’s INBOUND recap I will simply highlight my key takeaways:
The afternoon highlight was the keynote presentation with HubSpot co-founders Brian Halligan and Darmesh Shah.
Brian Halligan shared the growth struggles companies face as they transition from startup to scale-up. He categorized the three areas of focus to build up for scale-up:
Darmesh shared tips about how to grow your business better. He noted that to make optimal impact your team must be moving in the same direction. He also emphasized the importance of helping your customers and focusing on quality over quantity. To conclude the keynote Darmesh revealed some very exciting HubSpot platform releases coming in 2018: HubSpot Conversion and Customer Hub!
Day 1 is in the books, and I am feeling inspired, excited and ready for two more inspiring days here in Boston!
Written By: Eden Penman, LookingPoint Marketing Manager