This week I’m in Barcelona at Cisco’s Marketing Velocity conference learning about Cisco’s marketing strategies for the year and better ways to get new technology content to our customers. In today’s digital era, businesses have become completely borderless. With so many competitive solutions, customers aren’t just buying a product or service, they are buying an amazing experience. So much so that 53% of buyers choose their vendor based on buyers experience according to CEB. It’s up to us to provide our customers with quality solutions, experiences, and a relevant human experience.
In the last year Cisco had 44 new releases! With that many new releases it’s important for technology vendors and distributors to prioritize what will benefit and resonate with our customers most. With a focus on Security, Data Center, Multi-cloud and collaboration I thought it would be nice to share some highlights from the solutions we are seeing taking the industry by storm.
Network Intuitive
Last year Cisco launched the Network Intuitive campaign centered around their Digital Network Architecture (DNA), or intent-based networking. This new network is focused on business outcomes and how quickly and efficiently businesses achieve these outcomes. It removes the complexity of the traditional, time-intensive manual approach, introducing one that is automated, intelligent, and highly secure. With an automated network, you can connect billions of devices, identify them almost instantly, know what’s trustworthy and what isn’t, and draw exponential value from the connections – and you can do it in hours instead of weeks and months. The Network Intuitive provides some great benefits for customers:
Security
Cisco understands that in today’s world data is where the money is at, and that it’s our job to protect that valuable asset for our customers. Security is not longer just about prevention. With the continually evolving threat landscape it’s about prevention, detection and response. An effective security posture needs to be simple, open and automated, and should protect the network, endpoints, and cloud. Cisco’s breach readiness and response helps organizations prepare, respond to, and recover from incidents quickly and effectively with an annual subscription-based service. Their security portfolio is comprised of a multitude of solutions to protects across the entire network regardless of where your users are or what devices they are using. The products we are getting questions about most often include:
Collaboration
Last month announced the technical convergence of Cisco Webex and Cisco Spark to create a new, simplified collaboration experience on a single platform. Yesterday they launched the new Webex campaign, a more intuitive way to work. This campaign features all the updates to the Webex platform, which went live yesterday as well. These updates include the convergence with Spark and break down into:
This year’s Marketing Velocity has me excited for the amazing technologies we are able to offer our customers and the great tech-stacks built into the portfolio. It also has me excited for what’s to come in just a few weeks at Cisco Live in Orlando!
Written By: Eden Reid, LookingPoint Marketing Manager