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This week I’m in Barcelona at Cisco’s Marketing Velocity conference learning about Cisco’s marketing strategies for the year and better ways to get new technology content to our customers. In today’s digital era, businesses have become completely borderless. With so many competitive solutions, customers aren’t just buying a product or service, they are buying an amazing experience. So much so...

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Rejuvenated, inspired, and re-energized. Those three words best describe how I felt leaving INBOUND 2017. And, what perfect timing for a new gust of wind in my marketing sails! Every year in June and July we see a burst of new energy in our industry as Cisco releases new technologies at Cisco Live, and as they close their fiscal year. As that momentum begins to slow a fresh burst of energy and...

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The final day of INBOUND 2017 kicked off with a keynote featuring Pixar Animation Studios co-founder, Dr. Ed Catmull. Catmull shared his success and failures at Pixar, as well as his insights about creativity today. He discussed the importance of change, responding to challenges, listening, empathizing, and making mistakes. The goal when founding Pixar was to build a sustainable culture. He...

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Sep 26

INBOUND is HubSpot’s annual marketing conference, and I am in Boston this week for INBOUND take two! The conference kicked off last night with an inspirational keynote featuring best-selling author Brenē Brown. She spoke about her new book, Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone. She also talked about how true belonging doesn’t require us to change who...

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Apr 28

I had the pleasure of spending this week enjoying Cisco’s 10th Marketing Velocity conference in Chicago, IL. Cisco Marketing Velocity brings partners from all over the world together to hear from Cisco executives and industry experts to help get inspired, energize marketing practices, and learn what’s coming next. The world of marketing has changed drastically since Marketing Velocity debuted, as...

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The last day of Marketing Velocity was as energizing and inspiring as the last two. The morning’s sessions built on yesterday’s theme of humanizing marketing in a digital world.

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This week I am enjoying Cisco’s Marketing Velocity conference in Chicago, IL. Cisco Marketing Velocity brings partners from all over the world together to hear from Cisco executives and industry experts to help get inspired, energize marketing practices, and learn what’s coming next. This year marks the conference’s 10th anniversary.

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