Technology is constantly moving and advancing, and as we continue to innovate we are able to use different enterprise technologies to grow our business. Technology used to be a means to help operate the business but has transformed into a means to better the business beyond those day-to-day operations. Technology is connecting our teams, connecting us with our customers and helping us to serve those customers more efficiently.
There are many video solutions in the industry. When deciding on a solution it’s important to understand the primary needs for a Collaboration Conference Room. This includes whether the room will be used purely for video and content sharing or if it’s more of a multi-purpose room with movable tables. Conference rooms where everyone sits around a table are quite different than a classroom style room where there is a speaker at the front of the room. It’s also important to review the user experience with any video / collaboration solution. Many technologies look good on paper, however successful video room deployments are directly tied to the user experience. This includes how easy is it to schedule a meeting, start the meeting, and join the meeting. I’ve seen this be a complicated process that involves IT for the entire process and I’ve seen it as easy as placing a FaceTime call from an iPhone. When video rooms have been designed with usability at the top of the list, you will see an increase of collaboration.
This week I’m in Barcelona at Cisco’s Marketing Velocity conference learning about Cisco’s marketing strategies for the year and better ways to get new technology content to our customers. In today’s digital era, businesses have become completely borderless. With so many competitive solutions, customers aren’t just buying a product or service, they are buying an amazing experience. So much so that 53% of buyers choose their vendor based on buyers experience according to CEB. It’s up to us to provide our customers with quality solutions, experiences, and a relevant human experience.
“Everything we do is designed with people in mind—to help them work, collaborate, and create together. That’s why we have invested so much in Webex,” said Rowan Trollope, SVP and GM, Applications Group, Cisco. “Our vision is to bring this amazing experience to a billion users and conference rooms all around the world.”
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