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Marketing Velocity: Barcelona

This week I’m in Barcelona at Cisco’s Marketing Velocity conference learning about Cisco’s marketing strategies for the year and better ways to get new technology content to our customers. In today’s digital era, businesses have become completely borderless. With so many competitive solutions, customers aren’t just buying a product or service, they are buying an amazing experience. So much so that 53% of buyers choose their vendor based on buyers experience according to CEB. It’s up to us to provide our customers with quality solutions, experiences, and a relevant human experience.

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Marketing Velocity 2017

I had the pleasure of spending this week enjoying Cisco’s 10th Marketing Velocity conference in Chicago, IL. Cisco Marketing Velocity brings partners from all over the world together to hear from Cisco executives and industry experts to help get inspired, energize marketing practices, and learn what’s coming next. The world of marketing has changed drastically since Marketing Velocity debuted, as was evident when Michelle Chiantera noted the topic “Will Social Selling Impact the B2B Market?” from the first agenda 10 years ago.

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From Digital Believer to Digital Doer

The last day of Marketing Velocity was as energizing and inspiring as the last two. The morning’s sessions built on yesterday’s theme of humanizing marketing in a digital world.

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Beyond Digital Transformation: Human-to-Human Connections

Marketing Velocity Day 2 has concluded, and I left the conference today inspired to think beyond digital transformation. Each of the day’s sessions shared a common theme - embracing the "new normal" in today’s technological world.

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Security, Collaboration, Hybrid-Cloud, and Digital Believers

This week I am enjoying Cisco’s Marketing Velocity conference in Chicago, IL. Cisco Marketing Velocity brings partners from all over the world together to hear from Cisco executives and industry experts to help get inspired, energize marketing practices, and learn what’s coming next. This year marks the conference’s 10th anniversary.

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